Strategic Decision Comprehensiveness and New Product Development Outcomes in New Technology Ventures
نویسندگان
چکیده
With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehensiveness on new product quality was positively moderated by demand uncertainty but unaffected by technology uncertainty. The comprehensiveness-performance link emerges as more complex than previous research has shown.
منابع مشابه
Learning capabilities and the growth of technology-based new ventures
This study considers the impact of organisational learning as endogenous growth driver for technology-based new ventures. Over a period of up to 12 years, the growth path of 44 venture capital backed companies was analysed as critical event series, where the events were the adoption of 50 management control systems. The study shows that the adoption of eight bundles of these systems, which are ...
متن کاملQuality function deployment: Integrating comprehensive matrix and SWOT analysis for effective decision making
In this ever-changing business scenario, the manufacturing product industries have to be in position to rec-ognize the ever changing pulse and demands of the market. Customer satisfaction and quality management has become a strategic issue for companies in the new millennium. Quality Function Deployment (QFD) lit-erature suggests that building up the House of Quality (HoQ) is not a difficult ta...
متن کاملThe Bright Elusive Butterfly of Value in Health Technology Development; Comment on “Providing Value to New Health Technology: The Early Contribution of Entrepreneurs, Investors, and Regulatory Agencies”
The current system of health technology development is characterised by multiple misalignments. The “supply” side (innovation policy-makers, entrepreneurs, investors) and the “demand” side (health policy-makers, regulators, health technology assessment, purchasers) operate under different – and conflicting – logics. The system is less a “pathway” than an unstable ecosystem of multiple interacti...
متن کاملFostering product development using combination of QFD and ANP: A case study
In this ever changing business scenario, success of the company lies in understanding the customer preferences, tastes and anticipating the changes required in existing or new products being offered. It was desired to develop a model which allows decision makers to decompose a complex problem in a hierarchical structure to show the relationship of the goals, objectives, criteria and alternative...
متن کاملNew Product Development in the Pharmaceutical Industry: Evidence from Iran
In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
متن کامل